01
People before product
We started NiR to celebrate relationships — between farmers, roasters, and the guests who actually drink the cup.
02Ethos
Three things we don't compromise on.
02
Accessible quality
We question every barrier — cost, knowledge, exclusivity — so great coffee can be tailored, transparent, and within reach.
03
Infrared precision
Near-infrared roasting lets us dial clarity, repeatability, and custom profiles for partners who want coffee that fits them.
03The Cast
Eight humans.Six roles.
01Strategy & Vision
Firman & Ika
Humble and curious couple that has bounced through a string of ventures—from small magic shop to larger big businesses—constantly iterating on how to build something beneficial. They turn experiments into steady operations, shaping the systems that keep each project grounded. When they noticed how inaccessible good coffee had become behind premium pricing, they taught themselves roasting — and now keep NiR's strategy and vision pointed in the right direction.
Focus
Holding strategy and long-term vision steady, so NiR stays on the path it set out on.
02Equipment Lead & Partner Relations
Aditya (Didit)
A veteran café owner who's seen first-hand how unpredictable coffee pricing gets — and how thin the support is when a machine goes down. At NiR, every grinder, roaster, espresso machine, and brewer in the program ultimately answers to him; nothing on the floor stays broken for long. He's also the voice most partners hear from us — keeping every outside relationship honest and the community connected.
Focus
Every machine in the program, every relationship outside it — both held together by his hand.
03Architecture & Sourcing
Yohan
Spent close to a decade abroad, studying computer science and venture-building, before returning to engineer NiR from the inside out — the digital stack, the operational tempo, the green-bean sourcing pipeline. Personally curates the rare-profile lots, and still fires up the roaster for them. The systems, the cadence, and the program direction all route back through his desk.
Focus
Keeping NiR's systems, sourcing, and crew rhythm pulling in the same direction.
04Community Connectors & Development
Fedy & Hayu
Fedy and Hayu have spent years embedded in Jakarta's coffee community, connecting with roasters, café owners, and coffee enthusiasts. They keep NiR plugged into that community, opening doors and making sure our story reaches the right people.
Focus
Building relationships across Jakarta's coffee scene and championing transparent, approachable coffee.
05Head of Operations & Relations
Yusuf (Ucup)
With more than a decade in coffee—covering café management, consulting, barista coaching, competition judging, and roasting—Yusuf brings a wide-ranging perspective to the production floor. He keeps schedules, training, and quality control aligned so accessibility never means compromising standards. That context helps him translate producer intent into dependable profiles. When new ideas land, he's the one piloting them through the roastery before they scale.
Focus
Coordinating roasting programs and service workflows so partners get the same cup every time.
06Head Roaster & Operations Lead
Jill
Jill relocated to Malang, mastered every corner of the roastery, and now runs daily roasting alongside Ucup. He is the steady hand who balances production schedules, maintenance needs, and crew support so nothing slips between shifts. Jill knows every subsystem end-to-end and jumps in wherever the floor needs backup. If a team hits a snag, he is usually the first to fill the gap.
Focus
Leading roasts, monitoring equipment health, and keeping the floor aligned with Ucup's direction.
04Special Thanks
Quiet hands behind the cup.
01 · Digital Infrastructure Co-Developer
Reyvan Rizky
One of Institut Teknologi Bandung's (ITB) standout alumni who has contributed and worked for several large companies and ventures—including GoTo Group, AskSteve, and others—Reyvan recently relocated from Indonesia and now works at Adyen, a prominent payment gateway company headquartered in the Netherlands. In his free time, Reyvan enjoys contributing to his side projects, one of which is NiR. Reyvan has volunteered to help us out on our digital infrastructure, and we are incredibly grateful for his support.
He helps us out with NiR's digital infrastructure — supporting both internal tools and the public website — so every experience stays stable, fast, and reflective of what we believe.
05 — Join the Crew
Want tojoin the crew?
We review every submission personally — let us know how you want to contribute.
NiR Coffee · Founding TeamMalang, Indonesia