01
Why is good coffee so expensive?
We started with a stubborn question: is great coffee really only for the people with the means, the knowledge, and the access? We don't think so. Quality should be a baseline, not a premium for exclusivity.
02Origin
Why we started?
Four questions we kept asking until they turned into a roastery. The answers are still the brief we work to.
02
Why couldn't we find the roast we wanted?
Coffee lovers with very different preferences couldn't find one shop that satisfied any of us. So NiR was built to roast differently — bespoke profiles for the cafés, hotels, and homes whose identity should show up in the cup.
03
Why is Indonesian coffee underrepresented?
From Sabang to Merauke, Indonesia produces some of the most complex and underrated coffees on the planet. Our long-term mission is to put Indonesian coffee — and Indonesian roasting — on the global stage.
04
Why is great roasting still treated like guesswork?
We tried drum and hot-air systems and kept hitting the same wall: batch drift, opaque process, no way to replay what worked. Near-infrared roasting gave us repeatable clarity — every variable on the screen, every batch on the record.
03Our Team
One crew,
one floor.
Roasters, baristas, late-night tinkerers, and the people in between — a small crew that still shows up to the floor every day. We roast, plan, taste, and serve together so every cup stays true to the intention behind it.
Meet the team
04The Technology
Why NIR?
We didn't pick infrared because it was new — we picked it because it was the only thing that gave us repeatability we could log and clarity we could taste.
01 · Choice
A roaster for every job
Drum, hot-air, infrared — each method does something different well. We started with NIR because of the clarity and replayability it gives us inside the chamber. Other roasters will join the line as the menu calls for them; this is where we chose to begin.
02 · Why NIR
Heat into the bean, not around it
Near-infrared transfers energy directly into the bean instead of warming the air around it. Faster response, more even development, and a clear window into what's actually happening — the tool you want when you're tuning a profile you intend to repeat.
03 · Result
What it gives us
Cleaner cups, expressive flavor profiles, and roasts we can actually replay. The bespoke programs we run for cafés exist because the data is finally honest with us — and that's the foundation we'll keep building on as more roasters join the line.
05 — Get Involved
Drink with us.Work with us.Or just say hi.
Three doors into NiR — pick the one that fits.